A whole catalogue bid at one price

Cheap products win more auctions at the same bid, because a low price attracts more clicks. The account fills up with traffic for its least valuable stock while the numbers look stable.

Dividing the product group by category, brand or margin lets each part carry a bid that fits what it earns.

The check reads the listing groups of Shopping campaigns.

Checks that weigh money or clicks judge what they find on your own account's numbers, not on one figure applied to every account, so what counts as a problem on a small account is not the same on a large one. Checks on settings read how the account is set up.

When there is too little to go on, the check says so instead of guessing. A finding always comes with the rows behind it, so you can read the evidence before you decide.

1. In Google Ads, open each Shopping campaign, then Product groups.
2. Check whether the ad group shows only All products with one bid.
3. If it does, the whole feed shares one bid.
4. Look at the Products report to see how spend splits between cheap and expensive items.

Subdivide the product group by something that changes value: category, brand, price band or a custom label for margin. Then set bids for each part.

If you use Smart Bidding on Shopping, segment by structure rather than bid, so budgets and targets can follow margin.

• Listing group
• Shopping campaign

The checks next to this one in Shopping and feeds, each with its own page.

• The part of the catalogue that got no impression lately
• Spend piled into a handful of products
• Products that cannot appear at all
• Where a Performance Max budget actually went
• Products held back by something in the feed
• Asset groups Google rates below Good