Optizads vs WordStream. A grade, or the work behind it.
WordStream's site leads with a free Google Ads Performance Grader, a quick report card, and offers LocaliQ's marketing services on a demo. Optizads audits the account every week with its evidence and does the follow-up work with your approval.
Side by side.
WordStream details from wordstream.com, read on 4 October 2026. Products change, so check their site for current terms. The WordStream name and logo belong to their owner and only identify the product. Optizads is not affiliated with WordStream. Spotted an error? Tell us.
14 days free, no payment card
Where Optizads goes further.
Evidence, not a grade
107 checks, each with the rows that prove it. You see the searches, the campaigns and the money behind every finding.
The work after the grade
Oppy writes each change and applies it once you approve. No handover to a services team, no wait for a demo.
Every week, not once
The audit runs again every week, and alerts arrive every night between audits.
English and French
The app, the audits, the alerts and the client reports work in both languages. Each reader picks their own.
Which fits you.
WordStream fits when
You want a free, fast first look at an account, and a score to start a conversation.
Optizads fits when
You want the work after the grade: every finding with its evidence, the change written out, and Oppy to apply it once you approve.
The real difference: a snapshot, or an operator.
A grade is a snapshot. It tells you where an account stands on the day you run it, then the account keeps moving.
Optizads reads the account every week and every night, and turns each finding into a change you can approve. The picture never goes stale, because the reading never stops.
Try it beside what you use today.
Every account starts in Suggest only, so nothing changes until you approve it and you compare on your own data.
Connect in minutes
Sign in with Google and pick the ad account. There is no script to install, and nothing else you use changes.
Read the first audit
107 checks, each with the rows behind it. Set its findings next to what you already know.
Approve only what you agree with
Suggest only is the default: Oppy changes nothing until you say yes. Every change lands in History.
Questions about this comparison.
Anything else? Ask Oppy in the product, or write to the team.
Is the WordStream Google Ads grader free?
Yes, according to wordstream.com on 4 October 2026: a free, instant report card that grades the account against 10 key metrics.
Is Optizads free?
Optizads has a 14-day free trial with no payment card, full audit included. After that, each account has its own plan, priced by ad spend, from €333 a month billed yearly.
Where does the WordStream information come from?
From WordStream's own website, wordstream.com, read on 4 October 2026. Plans and prices change, so check their site for current details.
Put Oppy to work on your account.
Create your account and connect Google Ads. Your first audit arrives in minutes, your first tasks soon after. 14 days free, no card.
- Every change logged in History
- Hosted in the EU
- Any account size