Optizads vs Adpulse. Budgets across channels, or Google Ads in depth.
Adpulse helps agencies keep spend on target across many ad platforms, with every feature on every plan from $27 a month. Optizads covers the whole Google Ads account. Oppy audits it every week, writes each change and applies it once you approve.
Side by side.
Adpulse details from adpulse.app, read on 5 October 2026. Products change, so check their site for current terms. The Adpulse name and logo belong to their owner and only identify the product. Optizads is not affiliated with Adpulse. Spotted an error? Tell us.
14 days free, no payment card
Where Optizads goes further.
A full audit every week
107 checks across tracking, structure, bids, budgets, ads, Shopping and location, each with the rows that prove it.
Changes written for you
Adpulse gives your team tools to act. Oppy writes the change itself, with what it touches and how you will know it worked, then applies it once you approve.
Campaigns planned from Keyword Planner
New campaigns planned from Keyword Planner: monthly searches and top of page bids per keyword, and a test budget you approve before anything launches.
English and French
The app, the audits, the alerts and the client reports work in both languages. Each reader picks their own.
Which fits you.
Adpulse fits when
Your agency runs many accounts on many platforms and mostly needs spend to land on budget, at the lowest price per account.
Optizads fits when
Google Ads is the main channel and you want it read in depth every week, with the changes made once you approve.
The real difference: many channels, or Google Ads in depth.
Adpulse keeps spend on budget across many channels at a low price, with insights and optimisations it runs every day.
Optizads takes on the rest of the Google Ads work too: tracking, structure, search terms, bids, ads and feeds. Each finding comes with its evidence and its change, and Oppy applies it once you say yes.
Try it beside what you use today.
Every account starts in Suggest only, so nothing changes until you approve it and you compare on your own data.
Connect in minutes
Sign in with Google and pick the ad account. There is no script to install, and nothing else you use changes.
Read the first audit
107 checks, each with the rows behind it. Set its findings next to what you already know.
Approve only what you agree with
Suggest only is the default: Oppy changes nothing until you say yes. Every change lands in History.
Questions about this comparison.
Anything else? Ask Oppy in the product, or write to the team.
Is Optizads cheaper than Adpulse?
No. Adpulse starts lower, at $27 a month. Optizads is priced for the work Oppy does: it audits, writes the changes and applies them once you approve. Each Google Ads account has its own plan, from €333 a month billed yearly.
Does Optizads manage Meta or TikTok budgets?
No. Optizads works on Google Ads only. Inside Google Ads, Oppy proposes budget moves between campaigns, with the numbers behind each one.
Where does the Adpulse information come from?
From Adpulse's own website, adpulse.app, read on 5 October 2026. Plans and prices change, so check their site for current details.
Put Oppy to work on your account.
Create your account and connect Google Ads. Your first audit arrives in minutes, your first tasks soon after. 14 days free, no card.
- Every change logged in History
- Hosted in the EU
- Any account size