WordStream alternatives. From a score to the work itself.
WordStream's grader gives a free report card on a Google Ads account, graded against 10 key metrics. People look further when they want the check to run every week, the findings explained with evidence, or the fixes made.
Why people look beyond WordStream.
The grader is a fast, free first look, and a score is a good way to start a conversation about an account.
A score is not a plan. Once you know the grade, the next questions are which specific searches, keywords and settings to change, and who changes them. That is where other tools come in.
What to look for.
- How often: a grade every 30 days, or an audit every week.
- Specifics: tips in general terms, or the exact rows that need a change.
- Who acts: you, an agency service, or an operator that applies what you approve.
- Cost after the free part: what continuing costs.
Best for, in one line each.
The options side by side.
Details of other products come from their own websites, read on 3, 4 and 5 October 2026. Products change, so check their sites for current terms. Every name belongs to its owner. Spotted an error? Tell us.
Each option, next to WordStream.
Optizads
Where the grader scores the account once, Oppy audits it every week with each finding's rows, and writes and applies the changes you approve.
- Fits when: You want the Google Ads work done, every change written for you and applied once you approve, with an audit every week.
Read the full comparison: Optizads vs WordStream.
Adzooma
Adzooma is a free working tool rather than a grade, with audits, one-click fixes and reports across three platforms.
- Fits when: You run small budgets across Google, Microsoft and Meta, want a free place to start, and are happy to apply the fixes yourself.
Read the full comparison: Optizads vs Adzooma.
Opteo
Opteo turns findings into a list of improvements you push in seconds, for Google Ads specialists.
- Fits when: You want a fast list of improvements and prefer to push every change yourself, with several accounts on one plan: 10, 25 or 75, by plan.
Read the full comparison: Optizads vs Opteo.
TrueClicks
TrueClicks monitors accounts continuously for PPC teams, free up to $50,000 of spend.
- Fits when: Your PPC team does the work and wants a second pair of eyes on every account, free while spend stays under $50,000 a month.
Read the full comparison: Optizads vs TrueClicks.
Mega
Mega is a done-for-you service that runs ads, SEO and the website together for small businesses.
- Fits when: You want one service to run ads, SEO and the website together, and you prefer to hand the whole job over.
Read the full comparison: Optizads vs Mega.
Agency retainer
An agency is the step after a grader for a business that wants people on the account: strategy, creative and several channels, usually for 10 to 20% of spend or a monthly fee.
- Fits when: You need strategy, creative production and several channels managed together by people who know your market, and the budget supports their fee.
Read the full comparison: Optizads vs Agency retainer.
Switching from WordStream.
The grader is a one-off score, so there is nothing to move. Keep the report: it is a useful before picture.
Connect Optizads and read its first audit against the grader's ten metrics. Where the grader gave a score, the audit names the campaigns and search terms behind it.
Try it beside what you use today.
Every account starts in Suggest only, so nothing changes until you approve it and you compare on your own data.
Connect in minutes
Sign in with Google and pick the ad account. There is no script to install, and nothing else you use changes.
Read the first audit
107 checks, each with the rows behind it. Set its findings next to what you already know.
Approve only what you agree with
Suggest only is the default: Oppy changes nothing until you say yes. Every change lands in History.
Questions about WordStream alternatives.
Anything else? Ask Oppy in the product, or write to the team.
Is the WordStream grader still free?
WordStream's site describes the grader as free, with paid services through LocaliQ. Check their site for current terms.
What is better than a Google Ads grade?
A weekly audit that names the exact searches, keywords and settings to change, with the evidence, and a way to apply the changes.
Put Oppy to work on your account.
Create your account and connect Google Ads. Your first audit arrives in minutes, your first tasks soon after. 14 days free, no card.
- Every change logged in History
- Hosted in the EU
- Any account size