Optizads vs Whatagraph. A data platform, or Google Ads in depth.
Whatagraph puts an agency's or a brand's marketing data on one governed layer, with AI agents that build reports, check accounts and post digests to Slack, from €999 a month billed yearly. Optizads is built for Google Ads alone and priced per account. Oppy audits each account every week, forecasts its goals and writes each change for your approval.
Side by side.
Whatagraph details from whatagraph.com, read on 14 October 2026. Products change, so check their site for current terms. The Whatagraph name and logo belong to their owner and only identify the product. Optizads is not affiliated with Whatagraph. Spotted an error? Tell us.
14 days free, no payment card
Where Optizads goes further.
A forecast for every goal
On Whatagraph's site, a budget pacing agent projects month-end spend at the current daily rate. Optizads forecasts spend and every goal with methods checked against the account's own past, each with a likely range, and draws a Potential line with Oppy's open tasks done.
A weekly Google Ads audit
Every week Oppy checks each account, from conversion tracking to Shopping, and every finding shows the rows from the account that prove it.
Start with one account
Connect one Google Ads account and use it 14 days with no payment card, then pay for that account by its spend, from €333 a month billed yearly.
Which fits you.
Whatagraph fits when
You are a larger agency or brand with many channels and data sources, and want governed data, AI agents across every account and a dedicated success manager.
Optizads fits when
Google Ads is the channel that needs the work, and you want it done account by account, with a trial on your own data before any call.
The real difference: breadth of data, or depth in one channel.
Whatagraph is the closest of the reporting tools to what Optizads does. Its agents build reports, write commentary, check accounts on a schedule and post to Slack. Its home page says you approve the fix or let trusted agents run it, with every change logged and reversible.
The difference is scope. Whatagraph spans more than 60 sources for teams that report across channels, countries and brands. Optizads goes deep in one: 116 checks a week on each Google Ads account, goals counted from Google Ads, your calls or your own sheet, and forecasts checked against the account's own past.
Take Alder & Finch, a made-up retailer spending €40,000 a month across Google, Meta and TikTok. A data platform gives its marketing team one view of every channel. The €22,000 that goes to Google Ads still needs its search terms, Shopping feed and budgets worked on each week, and that is the part Optizads takes on.
Try it beside what you use today.
Every account starts in Suggest, so nothing changes until you approve it and you compare on your own data.
Connect in minutes
Sign in with Google and pick the ad account. There is no script to install, and nothing else you use changes.
Read the first audit
116 checks, each with the rows behind it. Set its findings next to what you already know.
Approve only what you agree with
Suggest is the default: Oppy changes nothing until you say yes. Every change lands in History.
Questions about this comparison.
Anything else? Ask Oppy in the product, or write to the team.
Can Whatagraph's agents change my ad accounts?
Its home page says you approve the fix or let trusted agents run it, with every change logged and reversible, without naming which systems or which Google Ads changes. Ask Whatagraph for the details. Optizads applies Google Ads changes once you approve, and reads the account back to check each one landed.
Does Optizads connect to Meta, LinkedIn or TikTok?
No. Optizads reports on Google Ads, with Analytics 4, Search Console and Google Sheets metrics beside it in the same report. For one platform across every channel, a tool such as Whatagraph fits better.
Can I try either one without a sales call?
Optizads has a 14-day trial with no payment card. On 14 October 2026, Whatagraph's pricing page offered a demo, and its Google Ads page had a free trial button with no length stated.
Where does the Whatagraph information come from?
From Whatagraph's own website, whatagraph.com, read on 14 October 2026. Plans and prices change, so check their site for current details.
Put Oppy to work on your account.
Create your account and connect Google Ads. Your first audit arrives in minutes, your first tasks soon after. 14 days free, no card.
- Every change logged in History
- Any account size