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Optizads

Price mismatch: when the feed and the page disagree.

A price mismatch means Google found a different price on the product page than the one in your feed. The product is disapproved until the two match, and repeated mismatches can lead to account warnings.

By the Optizads team

On this page
  1. Why Google shows it
  2. How to fix it
  3. What happens next
  4. How to stop it coming back
  5. Checks that catch it
  6. Terms on this page

Why Google shows it

Where it shows: in Merchant Center, on the product or on the account.

  • The feed updates once a day while prices on the site change more often.
  • A sale price on the site that is missing from the feed, or the other way round.
  • Prices shown with or without tax, or in another currency, depending on the visitor.
  • A price that changes after a choice of size or option on the page.

How to fix it

  1. Open the product in Merchant Center to see both prices Google read.
  2. Update the feed more often, or use the Merchant API or the shop platform's direct connection.
  3. Use the sale price attribute with its dates for promotions.
  4. Make the default variant's price on the page match the feed's price.
  5. Turn on automatic item updates in Merchant Center to correct small differences.

What happens next

Once the next crawl sees matching prices, the product returns, usually within a few days.

Shops that change prices often benefit most from a direct connection rather than a daily file.

How to stop it coming back

Schedule feed updates right after price changes, and before the start and end of every promotion.

Show one price per product page by default, the same one the feed sends, with taxes shown the same way.

Checks that catch it

Oppy runs these every week, so the status is found early.

Terms on this page

Questions, answered.

Anything else? Ask Oppy in the product, or write to the team.

What are automatic item updates?

A Merchant Center setting that lets Google update price and availability from your page when they differ from the feed, to avoid disapprovals.

Can a price mismatch suspend my Merchant Center account?

Frequent or widespread mismatches can lead to warnings and, eventually, suspension for misrepresentation.

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