Radius targeting

For a shop, clinic or restaurant, what matters is how far people will travel. Radius targeting says exactly that: people within 5 or 20 kilometres of the door.

Targeting whole regions instead pays for clicks from people who will never make the trip.

1. Open a campaign, then Settings, then Locations.
2. Choose Radius and enter an address or use your location assets.
3. Set the distance, and add several radii for several shops.
4. Check results by location to adjust the distance.

A dentist sets a 10 km radius around the clinic. The locations report shows conversions mostly within 6 km, so the radius is tightened and the budget goes further.

• Setting a radius far wider than customers travel.
• Using a radius on presence or interest, which lets in people outside it.
• Forgetting to add a radius for each location.

The audit checks Oppy runs on this, each with its own page.

• Counting walk-ins without a radius round the shop
• Places taking money and returning nothing

• Location targeting: The places a campaign shows in, with an option for people in those places or also people interested in them.
• Location asset: An address, distance and map link shown with the ad, taken from a linked Business Profile.
• Presence or interest: The default location option: ads can show to people in your locations and to people interested in them, wherever they are.