Presence or interest

A plumber in Lyon targeting Lyon with presence or interest can pay for clicks from someone in another country reading about Lyon. That person will never book a plumber.

It is the default, so many campaigns use it without anyone choosing it. It suits travel, relocation and tourism, where customers search from elsewhere.

1. Open a campaign, then Settings, then Locations.
2. Expand Location options.
3. Choose Presence: people in or regularly in your targeted locations.
4. Check the location tabs under When and where ads showed to see clicks from outside your areas.

A Barcelona dental clinic uses presence or interest and gets clicks from people in other countries researching dental tourism, who rarely book. Switching to presence keeps its ads for people in Barcelona.

• Leaving the default on a local service business.
• Switching it off on a travel business that needs interest.
• Not checking where clicks came from after the change.

The audit checks Oppy runs on this, each with its own page.

• Buying clicks from people who are not in the country
• Places taking money and returning nothing

• Location targeting: The places a campaign shows in, with an option for people in those places or also people interested in them.
• Radius targeting: Targeting a circle around an address, such as 10 km around a shop.
• Campaign: The level of a Google Ads account that holds the budget, the bid strategy, the networks, the locations and the languages.