Location asset

For a business people visit, being close is an advantage the ad should show. A location asset shows the address and distance, and lets people get directions in one tap.

It also lets ads appear on Google Maps and supports store visit measurement where available.

1. Link your Google Business Profile under Tools, then Data manager.
2. Open Campaigns, then Assets, and add a location asset.
3. Choose which business locations to use.
4. Check the asset report to see how often it was shown.

A garden centre links its Business Profile and adds a location asset. Its ads now show 2.3 km away and the address, and directions requests start showing as conversions.

• Running ads for a shop without any location asset.
• Letting the Business Profile address or hours go out of date.
• Linking the wrong Business Profile group.

The audit checks Oppy runs on this, each with its own page.

• Counting walk-ins while no ad shows an address
• Counting walk-ins without a radius round the shop

• Asset: A piece of an ad that Google can show: a headline, a description, an image, a video, a sitelink, a callout, a phone number or an address.
• Radius targeting: Targeting a circle around an address, such as 10 km around a shop.
• Location targeting: The places a campaign shows in, with an option for people in those places or also people interested in them.