Payment issue: why your ads stopped and how to restart.

Where it shows: in a notice at the top of Google Ads, and under Billing for payments.

• An expired card, or a card replaced by the bank.
• A charge declined for insufficient funds or the bank's fraud checks.
• A prepaid balance that ran out.
• Monthly invoicing with an unpaid invoice.

1. Open Billing, then Summary, and read the message about the failed payment.
2. Update the card or add a backup payment method.
3. Make the payment that failed, or add funds for prepaid accounts.
4. Ask the bank to allow charges from Google if it declined them.

Ads usually start serving again soon after the payment goes through.

A backup payment method avoids the next outage. The days without ads also reset some momentum for Smart Bidding.

Add a backup payment method and update cards before they expire.

Tell your bank that Google charges come from your ad account, so its fraud checks do not block a large charge after a busy month.

Each morning Optizads flags an account that spent nothing the day before on a day it usually spends, which is what stopped billing looks like. When Google cancels the account outright, the urgent alert comes within the hour.

• Campaign
• Shared budget
• Manager account (MCC)