Manager account (MCC)

Agencies and multi-brand businesses use manager accounts to work on many accounts from one place, share conversion tracking and keep access tidy.

Linking a manager account gives its users access to your account. Knowing which managers are linked is part of knowing who controls your ads.

1. In your Google Ads account, open Admin, then Access and security, then Managers.
2. See which manager accounts are linked and their access level.
3. Approve or remove link requests there.
4. From a manager account, open Accounts to see every linked client.

A business ends its contract with an agency. It opens Managers, removes the agency's manager account link, and checks that at least two admins from its own team remain.

• Never reviewing which manager accounts are linked.
• Creating the business's only Google Ads account inside an agency's manager account without owning admin access.
• Sharing logins instead of using manager links or user access.

The audit checks Oppy runs on this, each with its own page.

• Who can change this account

• Change history: Google Ads' record of every change made to the account: who made it, when, and the values before and after.
• Campaign: The level of a Google Ads account that holds the budget, the bid strategy, the networks, the locations and the languages.
• Conversion action: One definition of a conversion in Google Ads, with its source, its counting, its value and its window.