Campaign

Everything that is set once for a group of ads lives at the campaign level: budget, bid strategy, locations, languages, schedule, networks. So the campaign is where you decide what you are buying and how much you pay.

Each split into another campaign also splits the conversion data the bidding learns from, so more campaigns is not always more control.

1. Open Campaigns to see the list with type, status, budget and results.
2. Open a campaign, then Settings, to see its networks, locations, languages, schedule and bidding.
3. Check the campaign type: Search, Performance Max, Shopping, Display, Video, Demand Gen.
4. Use the Status column to spot campaigns that are limited or learning.

A language school runs one Search campaign per country, because each country has its own language, budget and opening hours. Inside each, ad groups split the courses.

• Creating one campaign per keyword or product on a small budget, so none can learn.
• Mixing countries or languages in one campaign when they need different budgets or ads.
• Leaving old campaigns enabled with paused ad groups, which clutter every report.

The audit checks Oppy runs on this, each with its own page.

• A budget split until no campaign can learn
• Campaigns spending with no conversion at all
• A shared budget hiding which campaign is capped

• Ad group: A set of keywords and the ads that answer them, inside a campaign.
• Bid strategy: How a campaign sets its bids: by hand, or automatically toward a goal such as clicks, conversions, conversion value, a target CPA or a target ROAS.
• Search campaign: A campaign that shows text ads to people searching on Google, triggered by your keywords.