Paused: who stopped it, and what to check before restarting.

Where it shows: in the Status column of the campaigns table.

• Someone paused it by hand, for a season, a stock problem or a test.
• An automated rule or a script paused it on a condition.
• A parent is paused: an ad group in a paused campaign does not serve either.

1. Open the change history to see who paused it, when, and from where.
2. Read why it was paused before turning it back on.
3. Check the budget, ads, prices and landing pages still fit today.
4. Enable it at the right level: the campaign, then the ad group, then the keyword or ad.

An enabled item serves again within minutes. A Smart Bidding campaign paused for weeks may go through Learning again.

Name a reason in a label or a note whenever you pause something, so the next person knows when to turn it back on.

Review paused campaigns each month: some should be restarted, others removed from view.

• Campaign
• Change history
• Ad schedule