Misrepresentation: what Google wants to see on your site.

Where it shows: as the policy named next to a limited or disapproved ad, or in a suspension notice.

• Missing business details: no address, no contact, no clear company name.
• Unclear prices, hidden fees or subscription terms that are hard to find.
• Claims the site cannot back up, such as guaranteed results or fake reviews.
• Missing return, shipping or privacy pages on a shop.
• Offers in the ad that the landing page does not show.

1. Add a clear About page, a contact page with an address or phone, and the company's legal name.
2. Show prices, fees, delivery costs and subscription terms before checkout.
3. Add return, refund, shipping and privacy policies, linked from every page.
4. Remove claims you cannot prove, and make sure each ad's offer is on its landing page.
5. Then appeal, describing the changes.

Google reviews the whole site, not only the landing page. Fix every page that sells before the appeal.

These details also raise trust with real visitors, so they usually help conversion rate too.

Treat your contact, returns and pricing pages as part of your ads: review them with every campaign change.

Only claim what you can show: ratings with their source, guarantees with their terms, and discounts with the original price.

Optizads checks ads and the account's status every hour. When this policy disapproves ads that were serving, or suspends the account, an alert goes out.

Oppy runs these every week, so the status is found early.

• An ad and its page with no word in common: An ad and its landing page that have nothing in common.
• Ads pointing at pages that do not load: Ads sending paid clicks to pages that answer 404 or a server error.

• Landing page
• Final URL
• Responsive search ad