Trademarks: when a brand name limits your ad.

Where it shows: as the policy named next to a limited or disapproved ad, or in a suspension notice.

• A competitor's or supplier's brand name in a headline or description.
• A trademark owner who filed a complaint with Google covering your region.
• Reseller ads using a brand name without meeting Google's reseller conditions.

1. Hover over the status to see which trademark is involved.
2. Remove the brand name from the ad text if you are not authorised to use it.
3. If you are a reseller or partner, ask the owner to authorise your account with Google.
4. Keep bidding on the trademark as a keyword if your country allows it; the restriction is usually about ad text.

Once the text changes or authorisation is granted, the ad is reviewed again.

Bidding on another company's brand as a keyword is generally allowed in many countries even when its use in ad text is restricted. Check the rules for your country.

Keep a list of the brands you resell and whether each owner has authorised your account.

Use brand names in keywords rather than headlines unless you hold the authorisation, and ask suppliers to renew theirs before a promotion.

Optizads checks ads every hour. When trademark rules disapprove ads that were serving, or limit a large share of them, an alert goes out.

• Brand campaign
• Keyword
• Headline