Responsive search ad

It is the standard Search ad format. Google tests combinations of your headlines and descriptions against each search and shows the ones it expects to work best.

The more distinct material it has, the better it can match each search. Thin ads give Google little to work with.

1. Open Campaigns, then Ads, and filter by Responsive search ad.
2. Open an ad to edit headlines, descriptions, paths and final URL.
3. Check Ad strength and the asset performance report.
4. Count the ads per ad group.

An insurance broker writes 12 headlines covering price, speed of quote, cover types, ratings and the brand, plus four descriptions. Ad strength reaches Good, and click-through rate rises.

• Using only three headlines.
• Pinning one headline per position.
• Running a single ad per ad group.

The audit checks Oppy runs on this, each with its own page.

• Ads not using the space Google gives them
• Responsive search ads Google rates below Good
• Ad groups running on a single ad

• Headline: The first line of a search ad.
• Pinning: Fixing a headline or description of a responsive ad to one position.
• Ad Strength: Google's rating of a responsive ad, from Poor to Excellent, based on how many distinct headlines and descriptions it gives Google to combine.