Circumventing systems: the policy that suspends at once.

Where it shows: as the policy named next to a limited or disapproved ad, or in a suspension notice.

• Showing Google's reviewers a different page from the one users see, known as cloaking.
• Opening new accounts to keep advertising after a suspension.
• Rewriting disapproved content with tricks, such as odd spelling, to pass review.
• Redirects that change after the ad is approved.

1. Remove anything that serves different content to Google and to people.
2. Do not create or use other accounts while one is suspended.
3. Make the site and ads comply with the policy that triggered the first problem.
4. Appeal with a clear account of what changed, if you believe it was a mistake.

Appeals for this policy are reviewed strictly. A suspension can be permanent if the review confirms it.

Third-party redirects and tracking tools can look like cloaking. Keep the final URL and the page people see the same.

Use one account per business, and never open another to work around a decision.

Check what third-party scripts, redirects and tracking tools do to a click, and remove any that change the page by visitor.

This policy usually ends in a suspension. Optizads reads each account's status every hour and sends an urgent alert when an account is suspended.

• Manager account (MCC)
• Final URL
• Landing page