Asset groups holding less than Google can use

Performance Max assembles ads for many placements from the same assets. Each format needs a certain mix, and a thin group simply sits out the placements it cannot fill.

The result is a campaign that reaches fewer places than its budget could buy, with nothing in the reports to say why.

The check runs on accounts with Performance Max asset groups whose assets could be read.

Checks that weigh money or clicks judge what they find on your own account's numbers, not on one figure applied to every account, so what counts as a problem on a small account is not the same on a large one. Checks on settings read how the account is set up.

When there is too little to go on, the check says so instead of guessing. A finding always comes with the rows behind it, so you can read the evidence before you decide.

1. In Google Ads, open a Performance Max campaign, then Asset groups, and open a group.
2. Count its headlines, long headlines, descriptions and images.
3. Compare with what Google can use: up to 15 headlines, 5 long headlines, 5 descriptions and 20 images. A group far below that is thin.
4. List the groups short on any of them.

Fill each group toward the maximum with distinct assets: different angles in the headlines, images in several shapes, a logo and a video.

Start with the groups that spend the most, then check their strength rating again after a few days.

• Asset group

The checks next to this one in Shopping and feeds, each with its own page.

• Asset groups Google rates below Good
• Where a Performance Max budget actually went
• Spend piled into a handful of products
• A whole catalogue bid at one price
• The part of the catalogue that got no impression lately
• Products that cannot appear at all