Asset groups Google rates below Good

The rating is feedback, not a penalty. It shows how much distinct material Google has to build ads for every format: a group with no video of its own gets one generated for it, and a group with few images reaches fewer placements.

It is reported apart from thinness because they are two sentences. One says the group is short of material. The thin asset group check says exactly what to add.

The check reads every asset group's strength rating.

Checks that weigh money or clicks judge what they find on your own account's numbers, not on one figure applied to every account, so what counts as a problem on a small account is not the same on a large one. Checks on settings read how the account is set up.

When there is too little to go on, the check says so instead of guessing. A finding always comes with the rows behind it, so you can read the evidence before you decide.

1. In Google Ads, open a Performance Max campaign, then Asset groups.
2. Look at the Asset group strength column, or the rating on each group.
3. Note the groups rated Poor or Average.
4. Open each to see what Google suggests adding.

Add what the group lacks: more headlines and descriptions, images in landscape, square and portrait, a logo, and at least one video of your own.

Make each asset distinct. Several near identical headlines raise the count without raising the rating.

• Asset group

The checks next to this one in Shopping and feeds, each with its own page.

• Where a Performance Max budget actually went
• Asset groups holding less than Google can use
• Spend piled into a handful of products
• A whole catalogue bid at one price
• The part of the catalogue that got no impression lately
• Products that cannot appear at all