Asset groups with no search theme

When Google infers the topic, it usually gets close. When it does not, there is nothing to point at: no keyword, no theme, only a campaign buying searches nobody chose.

A handful of themes per group, in the words customers use, gives Google a direction and gives you something to adjust.

The check runs on accounts with Performance Max asset groups whose signals could be read.

Checks that weigh money or clicks judge what they find on your own account's numbers, not on one figure applied to every account, so what counts as a problem on a small account is not the same on a large one. Checks on settings read how the account is set up.

When there is too little to go on, the check says so instead of guessing. A finding always comes with the rows behind it, so you can read the evidence before you decide.

1. In Google Ads, open a Performance Max campaign, then Asset groups.
2. Open each group and look at Signals.
3. Check for Search themes, and note the groups with none.
4. Note whether those groups have audience signals instead.

Add search themes to each asset group, in the words your customers type for what that group sells. Google allows up to 50 per group, and a short list of the main ones is a good start.

Check the campaign's search terms after a few weeks to see whether it follows them.

• Asset group
• Audience signal
• Search theme

The checks next to this one in Shopping and feeds, each with its own page.

• A listing group shutting most of the catalogue out
• Performance Max buying queries the Search campaigns already bid on
• Performance Max with no negative keyword list
• Performance Max with nothing stopping it buying your brand
• Products held back by something in the feed
• Products that cannot appear at all