A shared budget hiding which campaign is capped

Inside a shared budget, every impression share figure describes the group, not the campaign it is printed beside. A campaign can show lost impression share to budget because its neighbour took the money early, and no report says so.

That makes every budget decision inside the group a guess. Raising the shared budget may only feed the campaign that was already taking the most.

The check reads every campaign that spent recently with its budget, and groups them by shared budget.

Checks that weigh money or clicks judge what they find on your own account's numbers, not on one figure applied to every account, so what counts as a problem on a small account is not the same on a large one. Checks on settings read how the account is set up.

When there is too little to go on, the check says so instead of guessing. A finding always comes with the rows behind it, so you can read the evidence before you decide.

1. In Google Ads, open Tools, then Budgets and bidding, then Shared budgets.
2. For each shared budget, note how many campaigns use it.
3. Open Campaigns and compare what each of those campaigns spent in the last 30 days.
4. Check whether one campaign takes most of the money.

If one campaign takes most of a shared budget, give it its own budget, so you can see whether it is capped and decide its money on its own numbers.

Keep shared budgets for campaigns that really are interchangeable, where you do not mind which of them spends.

• Campaign
• Impression share
• Shared budget

The checks next to this one in Budgets and pacing, each with its own page.

• A campaign that runs out of budget most days
• Budget sitting where it is not being used
• A budget split until no campaign can learn