Data Studio alternatives. When building your own reports takes too long.

Data Studio, the new name of Looker Studio, is Google's free report builder, with more than 1,400 data sources. People look for alternatives when building and mending reports takes too long, when clients need a branded portal, or when they want Google Ads reports that open ready. Here are the main options.

Try Optizads free All comparisons14 days free, no payment card

Template gallery24 templates. Open one to see it with this account's figures, then customize it if you need to.

Search templatesAll24Regular reports3Performance overview6Goals and conversions2Where and when your ads ran6Ads and assets4Shopping and Performance Max3

Blank reportStart from an empty page and add the cards you need.

Regular reports

WeeklyLast week at a glance: the figures, the budget's pace, every campaign and what Oppy did.6 cardsMonthlyLast month: the results, where the money went, the campaigns and the searches.7 cardsOpenQuarterlyThe last quarter against the one before: results, goal and campaigns.7 cards

Performance overview

CampaignsEvery campaign over the last 30 days, ranked and compared.6 cardsAd group performanceEach ad group with its clicks, cost and conversions, and the account's key figures.2 cardsSearch keywordsYour keywords with their Quality Score, what they cost and what they bring.2 cardsLabel performanceYour campaigns grouped by label, to compare your categories.1 cardInvalid clicksThe clicks Google set aside and did not charge you for, campaign by campaign.2 cardsClick typesWhere people click on your ads, and the interactions Google does not charge you for.1 card

Goals and conversions

ConversionsHow your ads bring actions: how many, what they cost, their kind and each conversion action.4 cardsCall detailsEach call from your ads: when, how long, from where, how it was made, answered or missed.2 cards

Where and when your ads ran

SearchesWhat people searched for, what converted and what cost money for nothing.3 cardsAudienceThe devices, hours, places and people behind the results.4 cardsAudience segmentsYour lists and interests, and the age, gender and devices of the people reached.3 cardsDays and hoursThe days and hours your ads get the most clicks and conversions.3 cardsDistance and placesHow your ads do by how far people are and where they are.3 cardsPlacementsThe websites, apps and videos where your ads were seen.1 card

Ads and assets

Ad performanceEach ad with its strength, clicks, cost and conversions.2 cardsAssetsYour headlines, descriptions, sitelinks, callouts, calls and images, and what each brought.1 cardLanding pagesThe pages your ads lead to: traffic, conversions, speed and mobile pages.1 cardVideosYour video ads: views, view rate, cost per view and how many watched to the end.1 card

Shopping and Performance Max

Shopping productsYour products and their categories: clicks, cost, sales and return.3 cardsProduct categoriesYour Shopping products grouped by Google category.1 cardPerformance MaxYour asset groups, their products and where your Performance Max campaigns were seen.3 cards

Why people look beyond Data Studio.

Data Studio costs nothing for creators and viewers, and it connects to almost any source. For an analyst who likes building reports, it is hard to beat.

The cost is time. Every chart, filter and page is built by hand, and someone mends the report when the account changes. Scheduled emails go out once a day at most without Pro. Agencies also want their own brand on what clients see, and a price they can pass on.

What to look for.

Time to a first report: templates that open on your data, or a blank canvas.
Branding: your logo, colours and domain on what clients see.
Sources: every channel you report on, or depth in the one you manage.
Beyond reporting: alerts, forecasts, or changes made in the account.

Best for, in one line each.

Google Ads reports that open ready, with the work done

Optizads

A client portal for every channel

AgencyAnalytics

White-label dashboards in minutes

DashThis

Linked templates and KPI alerts

Swydo

AI agents over governed data

Whatagraph

The options side by side.

Optizads

An AI operator for Google Ads, named Oppy

Per Google Ads account, by its monthly ad spend: from €333 a month billed yearly; agencies from €200 per client account

AgencyAnalytics

Client reporting and dashboards for marketing agencies

$20 per client a month, billed yearly; volume pricing from 25 clients

DashThis

Marketing reporting dashboards for agencies and in-house teams

From $44 a month billed yearly (Individual, 3 dashboards), or $54 monthly; Standard from $429 for 50 dashboards and more

Swydo

Automated reporting and KPI monitoring for online agencies

One plan: €69 a month, or €62 billed yearly, with 10 data sources; more from €4.50 each

Whatagraph

An agentic marketing intelligence platform for reporting and monitoring

Max from €999 a month billed yearly, from 50 credits; Prime on quote

Details of other products come from their own websites, read on 14 October 2026. Products change, so check their sites for current terms. Every name belongs to its owner. Spotted an error? Tell us.

Each option, next to Data Studio.

Optizads

Where Data Studio gives you a canvas, Optizads opens 24 Google Ads templates on the account's own figures, adds pacing, goals and forecasts, and has Oppy apply the changes you approve. It covers Google Ads only.

Fits when: You want the Google Ads work done, every change written for you and applied once you approve, with an audit every week.

Read the full comparison: Optizads vs Data Studio.

AgencyAnalytics

AgencyAnalytics replaces the build with templates for every channel, a white-label client portal and AI-drafted commentary, at $20 per client a month billed yearly.

Fits when: Your agency reports on many channels for many clients, from SEO and social to ads and ecommerce, and wants white-label dashboards and AI-drafted commentary at a price per client.

Read the full comparison: Optizads vs AgencyAnalytics.

DashThis

DashThis is a quick step up from a blank canvas: choose KPIs from 30+ platforms and it lays out a white-label dashboard, from $44 a month billed yearly.

Fits when: You report on several channels for clients and want simple white-label dashboards at a fixed monthly price, with as many users as you like.

Read the full comparison: Optizads vs DashThis.

Swydo

Swydo keeps a drag-and-drop builder and adds linked templates, KPI alerts and white-label reports in 14 languages, on one plan priced by data source.

Fits when: Your agency reports on many channels, wants white-label reports in several languages and KPI alerts in Slack, and prefers a single low-priced plan, billed by data source.

Read the full comparison: Optizads vs Swydo.

Whatagraph

Whatagraph lets AI agents build reports across 60+ sources. For larger teams, its Prime plan can send data on to Looker Studio, now Data Studio, from €999 a month billed yearly.

Fits when: You are a larger agency or brand with many channels and data sources, and want governed data, AI agents across every account and a dedicated success manager.

Read the full comparison: Optizads vs Whatagraph.

Switching from Data Studio.

Data Studio reports stay where they are, so nothing breaks when you add a tool. Keep the ones that blend many sources, and note which Google Ads reports you rebuild or fix every month.

In Optizads, open the template closest to each of those reports, compare the figures over the same days, and Customize it once: the copy becomes the workspace's own report. Ratios are worked out from the period's totals, so a small gap with a chart that averages daily rates is expected.

Try it beside what you use today.

Every account starts in Suggest, so nothing changes until you approve it and you compare on your own data.

Connect in minutes
Sign in with Google and pick the ad account. There is no script to install, and nothing else you use changes.
Read the first audit
116 checks, each with the rows behind it. Set its findings next to what you already know.
Approve only what you agree with
Suggest is the default: Oppy changes nothing until you say yes. Every change lands in History.

Questions about Data Studio alternatives.

Anything else? Ask Oppy in the product, or write to the team.

Is there a Looker Studio alternative just for Google Ads?

Optizads is built for Google Ads alone: 24 report templates, an Overview with pacing and goals, and forecasts for spend and each goal. It also works on the account, which a reporting tool does not.

Are the Data Studio alternatives free?

None of these four is free. DashThis starts at $44 a month billed yearly, Swydo at €62 and AgencyAnalytics at $20 per client a month. Optizads, AgencyAnalytics, DashThis and Swydo each have a 14-day trial with no card.