AgencyAnalytics alternatives. Five options for agency reporting, and the job each does.
AgencyAnalytics gives agencies white-label reports and dashboards across more than 85 marketing tools, at $20 per client a month billed yearly. People look elsewhere for a flat price, for a free tool they build themselves, or for the Google Ads work done along with the report. Here is how the main options differ.
Why people look beyond AgencyAnalytics.
AgencyAnalytics suits an agency that reports on many channels for many clients: SEO, social, ecommerce and ads in one portal, with AI that drafts the commentary each client reads.
The reasons to look further are usually cost and scope. A price per client adds up past a few dozen accounts. Some agencies only need dashboards, not slide decks and approvals. Others mostly run Google Ads and want the tool to change the account, which a read-only connection cannot do.
What to look for.
- Pricing basis: per client, per dashboard, per data source, or per ad account.
- Channels: every marketing tool your clients use, or depth in Google Ads.
- AI: commentary drafted for clients, or answers and changes for your team.
- After the report: whether the tool can act on what it shows.
Best for, in one line each.
The options side by side.
Details of other products come from their own websites, read on 14 October 2026. Products change, so check their sites for current terms. Every name belongs to its owner. Spotted an error? Tell us.
Each option, next to AgencyAnalytics.
Optizads
Where AgencyAnalytics reports on every channel, Optizads works on Google Ads only. Its Overview, goals, forecasts and 24 report templates read the same nightly figures, and Oppy applies the changes you approve.
- Fits when: You want the Google Ads work done, every change written for you and applied once you approve, with an audit every week.
Read the full comparison: Optizads vs AgencyAnalytics.
Data Studio
Data Studio is free and connects to more than 1,400 sources, but every report is yours to build in a drag-and-drop editor.
- Fits when: You want a free tool that reports on many sources at once, and someone on the team likes building and keeping reports up to date.
Read the full comparison: Optizads vs Data Studio.
DashThis
DashThis is simpler than AgencyAnalytics: pick KPIs from 30+ platforms and it builds the dashboard, priced by the number of dashboards, with unlimited users.
- Fits when: You report on several channels for clients and want simple white-label dashboards at a fixed monthly price, with as many users as you like.
Read the full comparison: Optizads vs DashThis.
Swydo
Swydo is the closest in purpose, with automated white-label reports and KPI alerts, but priced by data source on one plan, with no fee per client.
- Fits when: Your agency reports on many channels, wants white-label reports in several languages and KPI alerts in Slack, and prefers a single low-priced plan, billed by data source.
Read the full comparison: Optizads vs Swydo.
Whatagraph
Whatagraph sits above AgencyAnalytics in price, from €999 a month billed yearly, with AI agents that build reports, pace budgets and check accounts across 60+ sources.
- Fits when: You are a larger agency or brand with many channels and data sources, and want governed data, AI agents across every account and a dedicated success manager.
Read the full comparison: Optizads vs Whatagraph.
Switching from AgencyAnalytics.
Reports built in AgencyAnalytics stay in AgencyAnalytics, so list what each client receives before you move: the dashboards, the scheduled reports and their recipients, and any custom metrics fed from Google Sheets.
If Google Ads is the main channel, connect the account to Optizads. Open the Monthly report template next to last month's AgencyAnalytics report and check the figures match over the same days. Then add the people who get the monthly notice under Settings > Operator, and keep the cross-channel report where clients still need it.
Try it beside what you use today.
Every account starts in Suggest, so nothing changes until you approve it and you compare on your own data.
Connect in minutes
Sign in with Google and pick the ad account. There is no script to install, and nothing else you use changes.
Read the first audit
116 checks, each with the rows behind it. Set its findings next to what you already know.
Approve only what you agree with
Suggest is the default: Oppy changes nothing until you say yes. Every change lands in History.
Questions about AgencyAnalytics alternatives.
Anything else? Ask Oppy in the product, or write to the team.
What is the best AgencyAnalytics alternative?
It depends on what you need. For Google Ads worked on and reported in one place, Optizads. For a free tool, Data Studio. For simple dashboards at a fixed price, DashThis. For reports priced by data source, Swydo.
Is there a cheaper alternative to AgencyAnalytics?
Data Studio is free for creators and viewers. DashThis starts at $44 a month billed yearly for 3 dashboards, and Swydo at €62 a month billed yearly with 10 data sources. AgencyAnalytics charges $20 per client a month, billed yearly.
Put Oppy to work on your account.
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- Every change logged in History
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