Adzooma alternatives. Free to start, and what comes after.
Adzooma is a free place to start: audits, one-click fixes and reports across Google, Microsoft and Meta. People look elsewhere when the free tier's limits bite, when fixes need more judgement, or when they want the work done for them.
Why people look beyond Adzooma.
Adzooma's free plan and one-click fixes make it an easy first tool for small businesses running a few platforms.
As the account grows, the questions change. Free plans limit alerts and reports. One-click fixes are only as good as the rule behind them. And someone still has to decide which suggestions to apply.
What to look for.
- What free really covers: alerts, report frequency and accounts on the free plan.
- Why a fix is suggested: whether you see the evidence behind each one.
- Effort: suggestions to click, or changes prepared for your approval.
- Growth path: what the next plan costs when the account grows.
Best for, in one line each.
The options side by side.
Details of other products come from their own websites, read on 4 and 5 October 2026. Products change, so check their sites for current terms. Every name belongs to its owner. Spotted an error? Tell us.
Each option, next to Adzooma.
Optizads
Where Adzooma suggests fixes for you to apply, Oppy writes each change with the rows behind it and applies it once you approve. Google Ads only, from €333 a month billed yearly, so it fits accounts from about €3,000 of monthly spend, with a free trial rather than a free plan.
- Fits when: You want the Google Ads work done, every change written for you and applied once you approve, with an audit every week.
Read the full comparison: Optizads vs Adzooma.
Opteo
Opteo is a step up from Adzooma for Google Ads specialists: a paid list of improvements to push in seconds.
- Fits when: You want a fast list of improvements and prefer to push every change yourself, with several accounts on one plan: 10, 25 or 75, by plan.
Read the full comparison: Optizads vs Opteo.
WordStream
WordStream's grader is a free score on 10 key metrics, re-checked every 30 days, a first look rather than a working tool.
- Fits when: You want a free, fast first look at an account, and a score to start a conversation.
Read the full comparison: Optizads vs WordStream.
Adpulse
Adpulse suits agencies on many platforms who mostly need budgets kept on target, from a low price per account.
- Fits when: Your agency runs many accounts on many platforms and mostly needs spend to land on budget, at the lowest price per account.
Read the full comparison: Optizads vs Adpulse.
Roger
Roger is an AI agent for Google and Meta driven from a chat, with a free plan and ad creative made for you.
- Fits when: You run Google and Meta Ads together and want one agent for both, driven from a chat, with ad creative made for you.
Read the full comparison: Optizads vs Roger.
TrueClicks
TrueClicks is another free starting point for a smaller account: audits and monitoring across Google and Microsoft, free up to $50,000 of monthly spend, for people who do the work themselves.
- Fits when: Your PPC team does the work and wants a second pair of eyes on every account, free while spend stays under $50,000 a month.
Read the full comparison: Optizads vs TrueClicks.
Switching from Adzooma.
Adzooma's one-click fixes are applied in Google Ads, so they stay when you leave. Check which automated rules you set up in Adzooma and switch them off there, so two tools never change the same account.
Connect Optizads, read the first audit, and compare it with Adzooma's opportunities. If Meta or Microsoft also matter to you, keep a tool for those: Optizads works on Google Ads only.
Try it beside what you use today.
Every account starts in Suggest only, so nothing changes until you approve it and you compare on your own data.
Connect in minutes
Sign in with Google and pick the ad account. There is no script to install, and nothing else you use changes.
Read the first audit
107 checks, each with the rows behind it. Set its findings next to what you already know.
Approve only what you agree with
Suggest only is the default: Oppy changes nothing until you say yes. Every change lands in History.
Questions about Adzooma alternatives.
Anything else? Ask Oppy in the product, or write to the team.
Is there a free alternative to Adzooma?
WordStream's grader is free for a quick check, and Roger has a free plan with credits. Optizads offers a free trial with no payment card.
Which Adzooma alternative does the work for me?
Optizads writes and applies each change once you approve. Roger and AdBot are AI agents that can act more on their own.
Put Oppy to work on your account.
Create your account and connect Google Ads. Your first audit arrives in minutes, your first tasks soon after. 14 days free, no card.
- Every change logged in History
- Hosted in the EU
- Any account size