Ad under review: how long it takes and what to do.

Where it shows: in the Status column of the ads table.

• A new ad has just been created.
• An existing ad or asset was edited, or its final URL changed, which sends it back for review.
• The ad touches a sensitive category that takes longer to check.
• A large number of ads were uploaded at once.

1. Wait one business day before acting: most reviews finish within that time.
2. Keep an approved ad running in the same ad group so it keeps serving during the review.
3. Avoid editing the ad again during the review, which can restart it.
4. If it is still under review after two business days, check its status. After a week, contact Google Ads support.

When the review ends, the ad becomes Eligible, Eligible (limited) or Disapproved. Each has its own next step.

Plan launches with a day of margin: an ad created the evening before a sale may not serve on the morning it starts.

Create ads for a launch or a sale a day or two ahead, paused or scheduled, so the review is over before the date.

Group your edits: change an ad once with everything you want, rather than in several small saves that each restart its review.

• Responsive search ad
• Asset
• Headline