Healthcare and medicines: advertising within the policy.

Where it shows: as the policy named next to a limited or disapproved ad, or in a suspension notice.

• Prescription medicine names in keywords, ad text or the landing page.
• An online pharmacy advertising without Google's certification for that country.
• Unapproved supplements or substances on the landing page.
• Treatments or services that the policy restricts in some countries, such as addiction services.

1. Hover over the status to read which part of the healthcare policy applies.
2. Remove prescription drug names from ads and keywords unless you hold the certification required.
3. Apply for certification as a pharmacy or for addiction services if your business qualifies.
4. Check the landing page too: Google reviews the destination as well as the ad.

Certification requests take time and are country specific. Plan them before launching campaigns.

Clinics advertising consultations or general services usually can run without certification, as long as no restricted drug or claim is involved.

Keep medicine names out of keyword lists built by tools: broad keyword ideas often add them without warning.

Review the landing page as Google would, including blog posts and product pages linked from it, since a restricted word anywhere on the site can bring the status back.

Optizads checks ads every hour. When health rules disapprove ads that were serving, or limit a large share of them, an alert goes out.

Oppy runs these every week, so the status is found early.

• Ads Google has refused to show: Ads Google has refused to show, and the worse case behind them: an ad group whose only live ad is disapproved, so the group is off air while everything above it says enabled.
• Searches for other companies' support lines or public services: Spend resting on searches for other companies' support lines or public services.

• Keyword
• Landing page
• Location targeting