Engaged-view conversion

Video ads are often watched, not clicked. Engaged-view conversions give video credit when someone watched a meaningful part of the ad and converted later.

They sit between click conversions and view-through conversions in strength, and counting them changes how video campaigns compare with Search.

1. Open Goals, then Conversions, and open a conversion action.
2. Look at the engaged-view conversion window.
3. Add the relevant conversion columns to video and Demand Gen campaigns.
4. Compare results with and without engaged-view conversions.

Someone watches 20 seconds of a skippable video ad for a mattress, does not click, and orders from the site two days later. With an engaged-view window of three days, the video campaign gets the conversion.

• Adding engaged-view conversions to Search results as if they were clicks.
• Setting a very long engaged-view window that credits video for unrelated sales.
• Ignoring them and judging video on clicks alone.

The audit checks Oppy runs on this, each with its own page.

• Videos most of the audience leaves before the end

• View-through conversion: A conversion after someone saw an ad but did not click it.
• Video campaign: A campaign that shows video ads on YouTube and video partner sites, for reach or views.
• Conversion window: How long after a click a conversion can still be counted for it, from 1 to 90 days.