Remarketing lists too small to serve

A basket abandoner list is the cheapest revenue in ecommerce: people who chose a product and stopped at the last step. An empty one means none of them can be reached again.

A list too small to serve also makes any campaign built on it silent. It looks set up, and it does nothing.

The check reads every audience list with its size for Display and for Search.

Checks that weigh money or clicks judge what they find on your own account's numbers, not on one figure applied to every account, so what counts as a problem on a small account is not the same on a large one. Checks on settings read how the account is set up.

When there is too little to go on, the check says so instead of guessing. A finding always comes with the rows behind it, so you can read the evidence before you decide.

1. In Google Ads, open Tools, then Shared library, then Audience manager.
2. Add the size columns for Search and Display if they are not shown.
3. Note the lists too small to serve on both, and those at zero.
4. For each, check how it is filled: the Google tag, Google Analytics, or a customer upload.

For lists filled by the website, check that the Google tag or Google Analytics audience is installed and firing on the right pages, such as the basket page for abandoners.

For customer lists, upload a fresh file. Remove lists nobody will fill, so the ones that remain are trusted.

• Google tag
• Remarketing

The checks next to this one in Campaign structure, each with its own page.

• No list separating people who already bought
• The same keyword bidding against itself in two campaigns
• No audience list on any campaign
• Who can change this account
• Google widening the audience past the one you chose
• Google is applying its own recommendations