Search campaigns showing fewer sitelinks than Google can use

A campaign short of sitelinks pays the same price for a smaller ad. Each link also sends people straight to the page they want, such as pricing, a service or contact, without passing through the home page.

Unlike almost everything else in an audit, the fix has no measurement cost: nothing is switched off and nothing stops being measured.

The check reads every enabled Search campaign that had impressions recently.

Checks that weigh money or clicks judge what they find on your own account's numbers, not on one figure applied to every account, so what counts as a problem on a small account is not the same on a large one. Checks on settings read how the account is set up.

When there is too little to go on, the check says so instead of guessing. A finding always comes with the rows behind it, so you can read the evidence before you decide.

1. In Google Ads, open Campaigns, then Assets, and filter by type: Sitelink.
2. Note the sitelinks added at account level, and those added to each campaign.
3. For each Search campaign, count the sitelinks it can show: its own, and the account-level ones, which can show alongside them.
4. List the campaigns with fewer than six.

Add sitelinks to your real pages: services, pricing, reviews, contact, locations. Give each a clear label and two description lines.

Add them at account level to cover every campaign, then at campaign level where a campaign needs pages of its own.

• Asset
• Click-through rate (CTR)
• Search campaign
• Sitelink

The checks next to this one in Ads and creative, each with its own page.

• Responsive search ads Google rates below Good
• Videos Google made and ran under your name
• Pinning that fixes an ad slot to one asset
• Videos most of the audience leaves before the end
• Free space in the result, unused
• Every video the same length, doing the same job