A lead form on the campaigns of an account that counts forms

People can send their details from the ad, without loading your page. Each form sent counts as a lead in Google Ads.

Google offers lead forms on Search and Performance Max. The account needs a good history of policy compliance and a link to a privacy policy. Sensitive areas can't use them.

The check runs on accounts whose goal is form fills. Accounts that count sign-ups, such as software trials, are left out. A trial is not a lead form's kind of conversion.

Oppy reads the Search and Performance Max campaigns that spent in the last 30 days. A campaign is listed when no lead form sits on it, on its ad groups or on the account.

Checks that weigh money or clicks judge what they find on your own account's numbers, not on one figure applied to every account, so what counts as a problem on a small account is not the same on a large one. Checks on settings read how the account is set up.

When there is too little to go on, the check says so instead of guessing. A finding always comes with the rows behind it, so you can read the evidence before you decide.

1. In Google Ads, open Goals, then Conversions, and note the primary actions that come from a form.
2. Open Campaigns, then Assets, and filter by asset type: Lead form.
3. Check the Search and Performance Max campaigns that spent in the last 30 days, and the account level.

Add a lead form asset to the campaigns that bring leads. Set the questions to ask, a link to your privacy policy, and how the leads reach you.

Download the leads from Google Ads or send them to your CRM, so each one is called back quickly.

The checks next to this one in Ads and creative, each with its own page.

• Videos most of the audience leaves before the end
• Ads not renewed in a year, with the click rate falling
• Videos Google made and ran under your name
• Search campaigns showing fewer sitelinks than Google can use
• Responsive search ads Google rates below Good
• Pinning that fixes an ad slot to one asset