A promotion still in the ads after it ended

The visitor clicks for 20% off, lands on full prices, and leaves annoyed. You paid the usual rate for that click, and the brand looks careless.

Nothing in the account flags it. The only thing that stops it is somebody remembering to look, usually after a customer complains.

The check reads every promotion asset with its dates and its offer, and compares them with today rather than with a reporting window.

A promotion still showing for an offer that has ended comes first. One that Google already stopped showing is listed only when nothing worse is found, as tidying.

Checks that weigh money or clicks judge what they find on your own account's numbers, not on one figure applied to every account, so what counts as a problem on a small account is not the same on a large one. Checks on settings read how the account is set up.

When there is too little to go on, the check says so instead of guessing. A finding always comes with the rows behind it, so you can read the evidence before you decide.

1. In Google Ads, open Campaigns, then Assets, and filter by asset type: Promotion.
2. Open each promotion and compare the dates of its offer with the dates it is shown.
3. Note any promotion whose offer has ended while it is still shown.
4. Check which campaigns and ad groups use it.

Remove or pause the promotion assets that have ended, or update them with the next offer and its dates.

Always set an end date when you create a promotion, and put a reminder in the calendar for the day after.

The checks next to this one in Ads and creative, each with its own page.

• A campaign that lives on calls and does not offer one
• Ad groups running on a single ad
• Landing pages that are slow on a phone
• Ad groups where only one ad is still getting shown
• A page with no way to make the call the ads are paid for
• Ads Google has refused to show