Roger alternatives. AI agents, and how much each does alone.
Roger is an AI agent for Google and Meta Ads, driven from a chat, with ad creative made for you. People compare it with other agents on one question above all: how much the agent does on its own, and how much you see before it acts.
Why people look beyond Roger.
Roger suits advertisers who run Google and Meta together and want one agent for both, with images and videos made for them.
Others look further for deeper work on Google Ads alone, for changes that always wait for approval, for agents that live inside ChatGPT or Claude, or for a service that runs everything without approvals.
What to look for.
- Autonomy: what the agent may do without asking, and how you set the limits.
- Evidence: whether each proposed change shows the numbers behind it.
- Platforms: Google only, or Google and Meta together.
- Pricing: credits, tasks, flat plans or a service fee.
Best for, in one line each.
The options side by side.
Details of other products come from their own websites, read on 4 and 5 October 2026. Products change, so check their sites for current terms. Every name belongs to its owner. Spotted an error? Tell us.
Each option, next to Roger.
Optizads
Where Roger covers Google and Meta from a chat, Oppy goes deep on Google Ads alone: a weekly audit, each change written with its evidence and applied once you approve, in English and French.
- Fits when: You want the Google Ads work done, every change written for you and applied once you approve, with an audit every week.
Read the full comparison: Optizads vs Roger.
Adspirer
Adspirer runs agents from ChatGPT, Claude or Slack across many ad platforms, priced by the number of tasks.
- Fits when: You already work in ChatGPT or Claude and want agents across many ad platforms, paying only for the tasks you run.
Read the full comparison: Optizads vs Adspirer.
AdBot
AdBot builds and runs campaigns on its own across Google, Meta and TikTok, at a flat monthly price.
- Fits when: You have little time and want campaigns built and run for you inside your own account, at a flat monthly price, with spend caps and a pause button.
Read the full comparison: Optizads vs AdBot.
MAI
MAI is a media buying agent that moves budget between platforms and runs part of the optimisation itself.
- Fits when: You buy media on several platforms and want one agent to move budget between them, with part of the optimisation running on its own.
Read the full comparison: Optizads vs MAI.
groas
groas is an autonomous service for paid search with a named strategist, where actions are not approved one by one.
- Fits when: You want to hand paid search over completely, with one person accountable for the result and no approvals to give.
Read the full comparison: Optizads vs groas.
Mega
Mega goes wider than Roger: one AI growth service for small businesses that runs ads, SEO and the website together, for owners who want to hand the whole job over.
- Fits when: You want one service to run ads, SEO and the website together, and you prefer to hand the whole job over.
Read the full comparison: Optizads vs Mega.
Switching from Roger.
Roger works in your Google and Meta accounts, so the campaigns stay yours. List what it created, and note any automations it runs, before you disconnect it.
Connect Optizads for Google Ads and keep a tool for Meta if you need one. Read the first audit before you approve anything: it often finds what a chat-led setup left behind.
Try it beside what you use today.
Every account starts in Suggest only, so nothing changes until you approve it and you compare on your own data.
Connect in minutes
Sign in with Google and pick the ad account. There is no script to install, and nothing else you use changes.
Read the first audit
107 checks, each with the rows behind it. Set its findings next to what you already know.
Approve only what you agree with
Suggest only is the default: Oppy changes nothing until you say yes. Every change lands in History.
Questions about Roger alternatives.
Anything else? Ask Oppy in the product, or write to the team.
Which AI agent for Google Ads asks before changing anything?
Optizads starts in Suggest only: every change waits for your approval unless you allow some to run alone within limits. Adspirer starts new campaigns paused until approved.
Is there a Roger alternative only for Google Ads?
Optizads works on Google Ads only, with Analytics 4, Merchant Center and Search Console read beside it.
Compare one by one
Put Oppy to work on your account.
Create your account and connect Google Ads. Your first audit arrives in minutes, your first tasks soon after. 14 days free, no card.
- Every change logged in History
- Hosted in the EU
- Any account size