MAI alternatives. Across platforms, or deep on one.
MAI is a performance marketing agent that monitors, recommends and moves budget across Google, Meta and other platforms. People look elsewhere for a price per account, deeper work on Google Ads, or a different balance of autonomy and approval.
Why people look beyond MAI.
MAI suits media buyers on several platforms who want one agent to shift budget between them, with part of the optimisation running on its own.
Teams look further when most of their money sits in Google Ads and they want it handled in depth, when they need to know the price before starting, or when they prefer every change approved.
What to look for.
- Where the money is: if most of it is in Google Ads, depth there matters most.
- Autonomy: budget moves on its own, or changes you approve.
- Pricing: credits, tasks, plans or a demo.
- Evidence: the numbers behind each recommendation.
Best for, in one line each.
The options side by side.
Details of other products come from their own websites, read on 4 and 5 October 2026. Products change, so check their sites for current terms. Every name belongs to its owner. Spotted an error? Tell us.
Each option, next to MAI.
Optizads
Where MAI spreads across platforms, Oppy goes deep on Google Ads: a weekly audit of every check, each change with its evidence, applied once you approve, at a published price per account.
- Fits when: You want the Google Ads work done, every change written for you and applied once you approve, with an audit every week.
Read the full comparison: Optizads vs MAI.
Adspirer
Adspirer runs agents from ChatGPT, Claude or Slack across many platforms, priced by tasks with a free tier.
- Fits when: You already work in ChatGPT or Claude and want agents across many ad platforms, paying only for the tasks you run.
Read the full comparison: Optizads vs Adspirer.
Roger
Roger is an agent for Google and Meta driven from chat, with creative made for you.
- Fits when: You run Google and Meta Ads together and want one agent for both, driven from a chat, with ad creative made for you.
Read the full comparison: Optizads vs Roger.
Fluency
Fluency is an enterprise operating system for teams running thousands of campaigns across channels.
- Fits when: You run thousands of campaigns across channels, launch them from your own systems, and have the team and budget for an enterprise platform.
Read the full comparison: Optizads vs Fluency.
AdBot
AdBot builds and runs campaigns on its own at a flat monthly price.
- Fits when: You have little time and want campaigns built and run for you inside your own account, at a flat monthly price, with spend caps and a pause button.
Read the full comparison: Optizads vs AdBot.
groas
groas narrows the job to paid search and AI search, run on its own with a named strategist: it suits a team that wants search handed over rather than budget moved between platforms.
- Fits when: You want to hand paid search over completely, with one person accountable for the result and no approvals to give.
Read the full comparison: Optizads vs groas.
Switching from MAI.
Mai moves budget between platforms. Before you stop it, write down the budget it last gave each platform and campaign, so the split does not reset by surprise.
Set those budgets as fixed amounts, connect Optizads for Google Ads with money limits around them, and watch the first two weeks of spend closely.
Try it beside what you use today.
Every account starts in Suggest only, so nothing changes until you approve it and you compare on your own data.
Connect in minutes
Sign in with Google and pick the ad account. There is no script to install, and nothing else you use changes.
Read the first audit
107 checks, each with the rows behind it. Set its findings next to what you already know.
Approve only what you agree with
Suggest only is the default: Oppy changes nothing until you say yes. Every change lands in History.
Questions about MAI alternatives.
Anything else? Ask Oppy in the product, or write to the team.
Which MAI alternative has a price per account?
Optizads prices each Google Ads account by its spend, on its pricing page. MAI sells monthly credits instead, from $99 to $999 a month according to mai.co on 4 October 2026, after $99 of free credits.
Is there an alternative to MAI focused on Google Ads?
Optizads works on Google Ads only and goes deep there, with Analytics 4, Merchant Center and Search Console read beside it.
Compare one by one
Put Oppy to work on your account.
Create your account and connect Google Ads. Your first audit arrives in minutes, your first tasks soon after. 14 days free, no card.
- Every change logged in History
- Hosted in the EU
- Any account size