groas alternatives. Hands off, or hands on the decisions.
groas is an autonomous AI service for paid search, with a named strategist setting the direction and no approval of each action. People look elsewhere when they want to see and approve changes, or want a different kind of help.
Why people look beyond groas.
groas suits businesses that want to hand paid search over completely, with one person accountable for results and nothing to approve.
Others want to stay in the loop: to see each change before it happens, keep the history of who decided what, or run the account themselves with help rather than hand it over.
What to look for.
- Approvals: every action logged after the fact, or each change approved before it happens.
- Who is accountable: a strategist, an agency, or you with an operator.
- Scope: paid search only, or ads, SEO and the website together.
- Pricing: a flat fee per product, a retainer, or a price per account.
Best for, in one line each.
The options side by side.
Details of other products come from their own websites, read on 3, 4 and 5 October 2026. Products change, so check their sites for current terms. Every name belongs to its owner. Spotted an error? Tell us.
Each option, next to groas.
Optizads
Where groas acts on its own under a strategist's guardrails, Oppy writes each change and waits for your approval by default, and History lists every change of the last 30 days with who made it.
- Fits when: You want the Google Ads work done, every change written for you and applied once you approve, with an audit every week.
Read the full comparison: Optizads vs groas.
Roger
Roger is an AI agent for Google and Meta driven from chat, applying changes after your approval.
- Fits when: You run Google and Meta Ads together and want one agent for both, driven from a chat, with ad creative made for you.
Read the full comparison: Optizads vs Roger.
AdBot
AdBot builds and runs campaigns on its own for businesses with little time, at a flat monthly price.
- Fits when: You have little time and want campaigns built and run for you inside your own account, at a flat monthly price, with spend caps and a pause button.
Read the full comparison: Optizads vs AdBot.
Mega
Mega runs ads, SEO and the website together for small businesses, with its people reviewing the agents' work.
- Fits when: You want one service to run ads, SEO and the website together, and you prefer to hand the whole job over.
Read the full comparison: Optizads vs Mega.
Agency retainer
An agency retainer hands the account to people, often with strategy and creative included, usually priced as a share of spend.
- Fits when: You need strategy, creative production and several channels managed together by people who know your market, and the budget supports their fee.
Read the full comparison: Optizads vs Agency retainer.
MAI
Mai works across several media platforms rather than paid search alone: one agent moves budget between them, with part of the optimisation running on its own.
- Fits when: You buy media on several platforms and want one agent to move budget between them, with part of the optimisation running on its own.
Read the full comparison: Optizads vs MAI.
Switching from groas.
groas runs the account for you, so ask for a list of what it changed in the last three months and what it set up, such as campaigns, bid strategies and negative lists.
Connect Optizads in Suggest only before groas stops, so the first audit reads the account as groas left it. Then decide which of its settings to keep.
Try it beside what you use today.
Every account starts in Suggest only, so nothing changes until you approve it and you compare on your own data.
Connect in minutes
Sign in with Google and pick the ad account. There is no script to install, and nothing else you use changes.
Read the first audit
107 checks, each with the rows behind it. Set its findings next to what you already know.
Approve only what you agree with
Suggest only is the default: Oppy changes nothing until you say yes. Every change lands in History.
Questions about groas alternatives.
Anything else? Ask Oppy in the product, or write to the team.
Is there a groas alternative where I approve changes?
Yes. Optizads starts in Suggest only, so every change waits for your approval. Roger also asks before budget changes.
Which groas alternative includes SEO?
Mega covers ads, SEO and the website together. groas also sells organic search beside paid search. Optizads works on Google Ads only.
Compare one by one
Put Oppy to work on your account.
Create your account and connect Google Ads. Your first audit arrives in minutes, your first tasks soon after. 14 days free, no card.
- Every change logged in History
- Hosted in the EU
- Any account size