Optimization score

The score rises when you apply or dismiss Google's recommendations. It does not measure profit, cost per conversion or whether the account grows.

Treated as a goal, it pushes accounts toward recommendations that raise spend, such as broader keywords and bigger budgets, which may or may not suit the business.

1. Open Campaigns, then Recommendations, to see the score and each recommendation's uplift.
2. Read each recommendation before applying it.
3. Dismiss the ones that do not fit, which also raises the score.
4. Check auto-apply settings so recommendations are not applied without review.

An account at 62% applies a suggestion to raise budgets and add broad keywords, and reaches 91%. Spend rises 40% and cost per lead rises with it. The score went up, the results did not.

• Treating the score as a measure of account health.
• Applying every recommendation to raise it.
• Never dismissing recommendations that do not fit.

The audit checks Oppy runs on this, each with its own page.

• Google is applying its own recommendations

• Auto-applied recommendations: Google's recommendations applied to the account without anyone approving each one, once the account subscribed to them.
• Change history: Google Ads' record of every change made to the account: who made it, when, and the values before and after.
• Bid strategy: How a campaign sets its bids: by hand, or automatically toward a goal such as clicks, conversions, conversion value, a target CPA or a target ROAS.