The short answer
Each Google Ads account has its own plan, set by its monthly ad spend. Pay monthly or for a longer term at a lower monthly price. The 14-day trial needs no card and never charges automatically. Prices exclude VAT; add your VAT number at checkout. Admins change plans and cancel in Settings, Billing, and a cancelled plan runs to the end of its period.
Plans by ad spend
Up to €8,000
- Billed monthly
- €449 a month
- Billed yearly
- €333 a month
€8,000 to €18,000
- Billed monthly
- €1,099 a month
- Billed yearly
- €833 a month
€18,000 to €30,000
- Billed monthly
- €1,649 a month
- Billed yearly
- €1,249 a month
Above €30,000
- Billed monthly
- Built with you
- Billed yearly
- Built with you
Prices exclude VAT. A quarterly term sits in between. Agencies have their own rates: see agency pricing. The free trial
The trial lasts 14 days and asks for no payment card. It ends without any automatic charge: confirm a paid subscription to continue. Until then the account stays readable.
Change, pay and cancel
- Who can. Admins of the workspace manage billing.
- Change the billing term in Settings, Billing. Each account's price is set from its last 30 days of spend when you subscribe.
- VAT. Add your VAT number at checkout and it appears on every invoice.
- Cancel in Settings, Billing. The plan runs to the end of the period you paid for, then the account turns read-only.
