By Seif BejaouiOn this page
The short answer
Every night, Optizads reads your account's results and projects each figure to the end of the month, day by day, from your own history. You see the likely month end with a range around it on the Overview, on Goals and in reports, so you can act before the month is over.
Why a forecast beats a monthly report
A monthly report tells you how the month went once there is nothing left to change. If the budget ran out on the 24th, or the leads stopped coming in week two, you learn it in the first days of the next month.
A forecast answers the question you actually ask in the middle of the month: if nothing changes, where will we land? Asked on the 10th, that question still leaves three weeks to fix a budget, a campaign or a tracking problem.
What you see each morning
The forecast is not a separate report to open. It sits on the pages you already use:
- On the Overview, the This month card shows what you spent so far, where the month is expected to end, and the daily amount that finishes it on budget.
- On Goals, each goal has a forecast line running to the end of the month, beside Oppy's plan and the days you were on plan.
- In reports, the Budget pacing card shows the month's spend against its budget, with the likely month end.
- In the chat, ask Oppy where the month will land and it answers with the forecast and its range.
How it is made, without the maths
The forecast learns from your own account, not from an industry average. A quiet Sunday, a busy Monday or your December peak come from your own past results.
It also knows how Google Ads spends. It never shows a month your current budgets cannot spend, it leaves out campaigns that are paused, and it counts the conversions that Google keeps adding to recent days, so a good week is not under-read on Monday morning.
Behind it, several simple methods each make a forecast and the result is taken between them, so no single method can pull the number off course. Every night the day that just ended is added and the forecast is read again.
Why there is a range
No forecast is exact, so Optizads shows a likely range around the month end instead of one number to trust blindly. The range comes from how close past forecasts on your own account came to what really happened.
A steady account gets a narrow range. A small account, where a few late sales change the whole month, gets a wider one. Read it as how sure the forecast is.
An example on a made-up shop
Acme Store, a made-up outdoor gear shop, has a €9,500 monthly budget and a goal of 470 purchases. On 14 October it has spent €4,080 and made 212 purchases.
The Overview says the month is heading for €9,320, with a likely range of €8,900 to €9,700: on pace, nothing to change on the budget. Goals says purchases are heading for about 505, ahead of the 470 planned.
If the spend had been heading well over budget, the pacing alert would have come with the daily budget cuts that bring the month back, ready to approve in one click.
What it does not do
It is not a simulator: you cannot type a new budget and watch the month change. It does not change anything in Google Ads on its own either: it shows where the month is going, and you decide what to do.
A new account needs 7 days of figures before the first forecast appears, and about four weeks before it learns its own patterns.
Want to try the idea on your own numbers? The free forecast calculator projects a month end from your daily figures, and the guide how to forecast Google Ads results shows the method by hand.
