On this page
The short answer
When two or more primary conversion actions sit in the same category, such as two purchase actions, one real result is very likely being counted more than once. Oppy names the actions and asks which is real, because only someone who knows the site can tell.
Why it matters
It happens all the time: a purchase tag from the shop's plugin and a purchase event imported from Google Analytics, both primary, both firing on the same order. The account then reports twice the sales it made.
Every ratio built on that number is flattered. The cost per sale halves on paper, ROAS doubles, and Smart Bidding chases a target it is already beating, spending more than it should.
How Oppy decides
The check reads every conversion action with its category and primary flag, and groups the primary ones by category.
Checks that weigh money or clicks judge what they find on your own account's numbers, not on one figure applied to every account, so what counts as a problem on a small account is not the same on a large one. Checks on settings read how the account is set up.
When there is too little to go on, the check says so instead of guessing. A finding always comes with the rows behind it, so you can read the evidence before you decide.
| This check | |
|---|---|
| Step of the audit | Measurement |
| What it reads | Conversion actions |
| Needs trustworthy conversions | No. It does not wait for the tracking step. |
| What happens next | Reported in the audit with the rows behind it. The decision stays with you. |
Check it yourself in Google Ads
- In Google Ads, open Goals, then Conversions, then Summary.
- Group the actions by goal, such as Purchase or Submit lead form.
- Note any goal with two or more actions marked Primary.
- Compare their counts for the same days with what the shop or CRM recorded.
What to do about it
Keep one primary action per real result, the one whose count matches your own records. Set the other to Secondary, so it stays visible without being counted twice in bidding.
Write down which one you kept and why, so the next person does not switch it back.
Terms on this page
Other checks in this area
The checks next to this one in Conversion tracking, each with its own page.
- A primary goal that forgets every click after a day
- Conversion value that is really a conversion count
- A sale reported at a fixed price rather than its own
- Conversions that arrive after the report is read
- A number somebody typed, standing in for what a customer is worth
- Different results added into one number