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Optizads

TrueClicks alternatives. Beyond a second pair of eyes.

TrueClicks gives PPC teams audits and monitoring across Google and Microsoft, free up to $50,000 of monthly spend. People look elsewhere when they want more than checks: automation, ad testing, or the changes made for them.

Try Optizads freeAll comparisons14 days free, no payment card

Why people look beyond TrueClicks.

TrueClicks is quality control: it watches accounts, flags what needs fixing and prepares fixes for the team to review and submit. For agencies that want a safety net on every account, that is the point.

Teams look further when the list of flags grows faster than they can fix it, when they want rules that act on their own, or when spend passes the free tier.

What to look for.

  • Who does the work: fixes your team submits, or changes written and applied on approval.
  • Evidence: the rows behind each flag, so a specialist can verify it fast.
  • Cost as you grow: free tiers often end at a spend threshold.
  • Platforms: Google and Microsoft, or more.

Best for, in one line each.

If you want
Look at
Fixes written and applied after your yes
Optizads
Deep ad testing and audits
Adalysis
Your own rules and scripts
Optmyzr
A quick list of improvements
Opteo
One-click fixes on a free plan
Adzooma

The options side by side.

Product
What it is
Pricing
Optizads
An AI operator for Google Ads, named Oppy
Per Google Ads account, by its monthly ad spend: from €333 a month billed yearly; agencies from €200 per client account
A PPC toolset of more than 40 tools
From $149 a month, one plan priced by maximum monthly ad spend in USD; 6-month and annual billing cheaper
A PPC management toolkit with automation and AI assistance
From €299 a month, or €209 a month billed yearly (Essentials, up to €25,000 of spend); Premium and Enterprise above, by monthly ad spend
Software that finds improvements in Google Ads accounts
$129, $249 or $499 a month, by number of accounts and total spend; Enterprise on request
A paid media management platform built around budgets
From $27 a month on a 12-month plan, or $33 month to month, by ad spend; every feature on every plan
A PPC platform with audits, one-click fixes and reports
Free; Silver $69 and Gold $179 a month, about 20% less billed yearly

Details of other products come from their own websites, read on 4 and 5 October 2026. Products change, so check their sites for current terms. Every name belongs to its owner. Spotted an error? Tell us.

Each option, next to TrueClicks.

Optizads

TrueClicks flags issues and prepares fixes for your team to submit. Oppy writes each change with the rows behind it, applies it once you approve and confirms it landed. Google Ads only.

  • Fits when: You want the Google Ads work done, every change written for you and applied once you approve, with an audit every week.

Read the full comparison: Optizads vs TrueClicks.

Adalysis

Adalysis adds deep ad testing and more than 40 tools to audits, for Google and Microsoft.

  • Fits when: Your specialists run Google and Microsoft Ads, test ads closely, and want one toolset with unlimited accounts under one spend-based plan.

Read the full comparison: Optizads vs Adalysis.

Optmyzr

Optmyzr adds automation you build: rules, scripts and optimisations across six platforms.

  • Fits when: Your specialists want to build their own rules and scripts, and to manage several ad platforms from one toolkit.

Read the full comparison: Optizads vs Optmyzr.

Opteo

Opteo turns findings into improvements you push in seconds, for Google Ads.

  • Fits when: You want a fast list of improvements and prefer to push every change yourself, with several accounts on one plan: 10, 25 or 75, by plan.

Read the full comparison: Optizads vs Opteo.

Adpulse

Adpulse focuses on keeping budgets on target across many platforms, at a low price per account.

  • Fits when: Your agency runs many accounts on many platforms and mostly needs spend to land on budget, at the lowest price per account.

Read the full comparison: Optizads vs Adpulse.

Adzooma

Adzooma adds one-click fixes and a free plan across Google, Microsoft and Meta, where TrueClicks stops at flagging: it suits a smaller budget that wants the fix next to the finding.

  • Fits when: You run small budgets across Google, Microsoft and Meta, want a free place to start, and are happy to apply the fixes yourself.

Read the full comparison: Optizads vs Adzooma.

Switching from TrueClicks.

TrueClicks reads and flags; it changes nothing in your accounts, so leaving it changes nothing either. Write down the checks your team actually acts on, so you know what the replacement must cover.

Connect Optizads on the same accounts and compare a week of findings. Where your team already does the work, Suggest only gives the same second look with each change written out.

Try it beside what you use today.

Every account starts in Suggest only, so nothing changes until you approve it and you compare on your own data.

  1. Connect in minutes

    Sign in with Google and pick the ad account. There is no script to install, and nothing else you use changes.

  2. Read the first audit

    107 checks, each with the rows behind it. Set its findings next to what you already know.

  3. Approve only what you agree with

    Suggest only is the default: Oppy changes nothing until you say yes. Every change lands in History.

Questions about TrueClicks alternatives.

Anything else? Ask Oppy in the product, or write to the team.

Which TrueClicks alternative does the follow-through for you?

Optizads. Oppy writes the change for each finding with its evidence, applies it once you approve and checks that it landed. Opteo and Adzooma let you apply suggested fixes yourself.

Which TrueClicks alternative is free?

Adzooma has a free plan. Optizads has a free trial without a payment card.

Put Oppy to work on your account.

Create your account and connect Google Ads. Your first audit arrives in minutes, your first tasks soon after. 14 days free, no card.

  • Every change logged in History
  • Hosted in the EU
  • Any account size