Google Ads landing page report template. The pages your ads lead to, and how each one converts.

The Landing pages template lists every final URL in your ads with its clicks, CTR, spend, conversions, conversion rate and cost per conversion, the busiest page first. Two more columns, Page speed and Clicks to a mobile page, are one tick away in the card's settings.

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Mobile speed score
Last 30 days

Landing pages

Last 30 days · 14 Sept – 13 Octvs 15 Aug – 13 SeptAcme Store

Landing pages

Landing page	Clicks	CTR	Spend	Conversions	Conversion rate	Cost per conversion
acme-store.example/rain-jackets	3,180	4.3%	€2,010	74	2.3%	€27.17
acme-store.example	2,420	25.7%	€1,381	88	3.6%	€15.69
acme-store.example/hiking-boots	1,860	3.0%	€1,140	41	2.2%	€27.81
acme-store.example/trail-stories	1,731	1.5%	€325	3	0.2%	€108.33
acme-store.example/insulated-jackets	552	5.5%	€406	15	2.7%	€27.05

What is in the landing page report template? One table, the busiest page first.

Addresses show without https:// and the closing slash, so the table reads like a site map of your ads.

Landing pages

Full

Clicks, 25 rows

Each final URL with clicks, CTR, spend, conversions, conversion rate and cost per conversion

Which accounts is the landing page report template for?

Any account that sends clicks to a website. Each row is a final URL as written in your ads, so two ads that point to the same address share one row, and their figures add up.

How do you read a landing page report? Card by card, and what to do next.

Conversion rate first

Sort by conversion rate and ignore pages with only a handful of clicks. Pages that serve the same intent should convert alike. When one converts at 2% and its sibling at 6%, the gap is the page, not the traffic. Copy what the better one does: the offer above the fold, a shorter form, the price in plain sight.

Page speed and mobile clicks

Tick Page speed: it is Google's mobile speed score, from 1 to 10, 10 the fastest. A busy page at 3 costs you twice. People leave before it loads, and landing page experience weighs on your Quality Score.

Tick Clicks to a mobile page too. Below 100%, some mobile clicks land on a page Google does not judge mobile-friendly.

Pages that should not be there

Look for the homepage taking generic traffic, old campaign pages still live in ads, and pages with clicks and no conversion at all. A page that should convert and never does often lacks the conversion tag, or is broken. Our conversion tracking checks list what to verify.

Landing pages

Landing page	Clicks	CTR	Spend	Conversions	Conversion rate	Cost per conversion
acme-store.example/rain-jackets	3,180	4.3%	€2,010	74	2.3%	€27.17
acme-store.example	2,420	25.7%	€1,381	88	3.6%	€15.69
acme-store.example/hiking-boots	1,860	3.0%	€1,140	41	2.2%	€27.81
acme-store.example/trail-stories	1,731	1.5%	€325	3	0.2%	€108.33
acme-store.example/insulated-jackets	552	5.5%	€406	15	2.7%	€27.05

Last 30 days · 14 Sept – 13 Oct · vs 15 Aug – 13 SeptAcme Store

What does a landing page report show on a made-up account?

Ostrander Yoga

A made-up account, for illustration

Ostrander Yoga, a made-up business, sells class passes for three studios on €2,800 a month. Its template reads:
- ostrander.example/passes
  Clicks
  1,900
  Conversion rate
  7.2%
  Cost per conversion
  €11
  Page speed
  8
- ostrander.example/timetable
  Clicks
  1,300
  Conversion rate
  1.1%
  Cost per conversion
  €74
  Page speed
  3
Ostrander Yoga's two busiest pages over 30 days (made-up figures)
Page Clicks Conversion rate Cost per conversion Page speed
ostrander.example/passes 1,900 7.2% €11 8
ostrander.example/timetable 1,300 1.1% €74 3
The timetable page loads a heavy calendar and has no buy button. Ostrander puts the pass offer above the calendar and loads the calendar last. The schedule keywords now point to the passes page, which carries the timetable lower down.

Ostrander Yoga's two busiest pages over 30 days (made-up figures)
Page	Clicks	Conversion rate	Cost per conversion	Page speed
ostrander.example/passes	1,900	7.2%	€11	8
ostrander.example/timetable	1,300	1.1%	€74	3

How do you change the landing page report template?

Tick Page speed and Clicks to a mobile page. On a shop, add Conversion value and ROAS.
Add Key figures with Google Analytics figures when Analytics is connected, such as visits from your Google ads or the site's engagement rate.
Show up to 100 rows on a large site. The table reads up to 1,000 pages.

Customize saves the result for the whole workspace, and the PDF follows the same layout when you send it.

Copy of Landing pagesCancelSave

Landing pagesThe pages your ads lead to: clicks, cost, conversions, speed and mobile-friendly pages.

Landing pages settingsThe pages your ads lead to: clicks, cost, conversions, speed and mobile-friendly pages.

TitleLanding pagesColumnsImpressionsClicksCTRAvg. CPCSpendConversionsConversion rateCost per conversionConversion valueROASPage speedClicks to a mobile pageTick the columns to show, at least one.Sort byClicksOrderDescendingAscendingRows shown5810152550100

Questions about the Landing pages template.

Anything else? Ask Oppy in the product, or write to the team.

What does a Google Ads landing page report show?

Each final URL your ads send people to, with its clicks, CTR, spend, conversions, conversion rate and cost per conversion. Optizads adds Google's mobile speed score and the share of mobile clicks that reach a mobile-friendly page as optional columns.

What is the Page speed column?

Google's mobile speed score for the page, from 1 to 10, where 10 is the fastest. It shows how quickly the page loads after a click on a mobile ad.

Why does a page have clicks but no conversions?

Either it does not persuade, or the conversion is not recorded. Check that the conversion tag fires on that page and that the page works on a phone before rewriting it.

Why is the same page listed twice?

Each final URL is its own row. Ads that use the same page with different parameters, http and https, or different capitals show as separate rows. One consistent final URL keeps them together.