Merchant Center, for shops on Google. Your products, your prices and your promotions, next to the ads.
Connect Merchant Center and Oppy reads your products' details, compares your prices with the market, and can prepare better titles and promotions for you to approve. The connection opens once Google gives Optizads access to its Merchant API. Until then, the Shopping and feed checks run from Google Ads.
- Merchant API
- Writes only after approval
- Your feed stays as it is
What Oppy reads.
Your products' details
The titles and data of the products Oppy works on, as your feed holds them.
Price benchmarks
How your prices compare with what other sellers charge for the same products.
Linked accounts
The Merchant Center accounts your login reaches, and which Google Ads account each feeds.
What it makes possible.
The Shopping and feed checks already run from Google Ads: products that cannot serve, ones held back by thin data, catalogue that never gets an impression. Merchant Center adds how your prices compare with other sellers.
Oppy can write new product titles, built from what people search, and send them through a supplemental source of its own, placed first in your feed's rules. Your products themselves are never edited: remove the source and the old titles come back.
It can also prepare promotions, such as free delivery or a free gift, through a promotions source of its own. Both wait for your approval.
How to connect it.
Open Integrations in the account
Each Google Ads account has its own Integrations page.
Give the Merchant Center permission
Google's window asks to manage your Merchant Center products. Oppy reads them, and writes only the titles and promotions you approve. Use a login that can see the account.
Pick the Merchant Center account
Choose the one that feeds this Google Ads account. The next audit reads it.
What it does not do.
It does not edit your primary feed, delete products or change prices. Title changes and promotions go in sources of their own, and only after approval.
It does not lift a Merchant Center suspension. That fix happens on the shop, through the issues Google lists in Merchant Center.
Questions about the Merchant Center integration.
Anything else? Ask Oppy in the product, or write to the team.
Will Optizads overwrite my product feed?
No. New titles go through a supplemental source of Optizads' own, after approval. Your primary feed stays as it is.
Do I need Merchant Center for Shopping checks?
No. The feed and product checks read product status through Google Ads. Connecting Merchant Center adds price comparison, title rewrites and promotions.
Can I undo title changes?
Yes. Remove the supplemental source in Merchant Center and the titles from your main feed apply again.
Put Oppy to work on your account.
Create your account and connect Google Ads. Your first audit arrives in minutes, your first tasks soon after. 14 days free, no card.
- Every change logged in History
- Hosted in the EU
- Any account size