Keyword Planner, without the spreadsheet. Volumes, seasons and bid ranges, read for you.
Keyword Planner comes with your Google Ads account, so there is nothing extra to connect. Oppy asks it for volumes, the last twelve months of demand and bid ranges when it plans or tests a campaign.
- Part of Google Ads
- Nothing to connect
- 12 months of demand
What Oppy reads.
Search volumes
How often each keyword is searched in the places and language you target.
Twelve months of demand
How searches rise and fall across the year, so seasons show before they arrive.
Bid ranges
What advertisers have bid to show at the top of the page, low and high.
What it makes possible.
Media plans start from these numbers: how much demand there is, what it costs, and what budget it takes to reach it. See media planning.
When a new campaign or service is tested, Oppy checks the demand behind the keywords first, so money does not go to searches nobody makes.
How to use it.
Connect Google Ads
Keyword Planner is read through the Google Ads account itself.
Ask for a plan
Ask Oppy for a media plan or a new campaign, and the volumes come with it.
What it does not do.
Volumes are Google's estimates, often in ranges for smaller accounts. Treat them as an order of size, not a promise.
Google limits how many Keyword Planner requests an account can make, so large plans are read a little at a time.
Questions about Keyword Planner.
Anything else? Ask Oppy in the product, or write to the team.
Do I need to connect Keyword Planner separately?
No. It is part of Google Ads, so connecting the Google Ads account is enough.
Why are some volumes shown as ranges?
Google shows ranges to accounts with little spend. The plan uses them as they come.
Put Oppy to work on your account.
Create your account and connect Google Ads. Your first audit arrives in minutes, your first tasks soon after. 14 days free, no card.
- Every change logged in History
- Hosted in the EU
- Any account size