Negative keywords for plumbers. Call-outs, not DIY and training.

A plumbing keyword like blocked drain matches homeowners with water on the floor and also people watching videos to fix it themselves. Only the first pays.

Repair is the job, so the general Repairs and parts group is left out of this list. Block parts shopping instead.

These look like waste on most accounts. On some of yours they may be customers, so read your search terms before adding them.

repair, fix

The core of the business. Never block them.

cost, price

People comparing quotes are close to booking. Keep them.

boiler

Block only if you do not work on boilers.

24 hour

Block only if you do not take night call-outs.

Add the list to a shared negative keyword list and attach it to every Search, Shopping and Performance Max campaign. Phrase match is a safe default for single words.

Negatives do not match close variants, so the generator adds the plurals. Never add a negative for a search that has converted in the last year.

Then read your own search terms every week at first. A starting list catches the common cases; your report shows the ones that are yours.