Negative keywords for moving companies. Moves to quote, not vans to rent.

Moving keywords overlap with everything around a move: renting a van, buying boxes, finding a flat. Only people hiring a crew are your customers.

These searches are common in the same weeks as real ones, so they quietly take a large share of a seasonal budget.

These look like waste on most accounts. On some of yours they may be customers, so read your search terms before adding them.

cheap, cost

People comparing quotes. Keep them unless they never book.

storage

Block only if you do not offer storage.

international

Block only if you do not move abroad.

Add the list to a shared negative keyword list and attach it to every Search, Shopping and Performance Max campaign. Phrase match is a safe default for single words.

Negatives do not match close variants, so the generator adds the plurals. Never add a negative for a search that has converted in the last year.

Then read your own search terms every week at first. A starting list catches the common cases; your report shows the ones that are yours.