Negative keywords for locksmiths. Lockouts, not lock picking hobbies.

Lockout searches are urgent and expensive. Hobby and gaming searches share the same words, and broad match mixes them in.

Repair and replacement are your work, so the general Repairs and parts group is left out.

These look like waste on most accounts. On some of yours they may be customers, so read your search terms before adding them.

emergency, 24 hour

The heart of the business. Keep them if you answer.

car key

Block only if you do not do car keys.

safe

Block only if you do not open or fit safes.

Add the list to a shared negative keyword list and attach it to every Search, Shopping and Performance Max campaign. Phrase match is a safe default for single words.

Negatives do not match close variants, so the generator adds the plurals. Never add a negative for a search that has converted in the last year.

Then read your own search terms every week at first. A starting list catches the common cases; your report shows the ones that are yours.