Negative keywords for law firms. Clients with a case, not students.

A click on a personal injury or divorce keyword can cost tens of euros. When broad match sends a law student or someone looking for a free form, that is the price of one ignored click.

Firms also pay for searches about other areas of law they do not practise. Add those areas as negatives too, based on your own practice.

These look like waste on most accounts. On some of yours they may be customers, so read your search terms before adding them.

free consultation

Many firms offer one, and the search books well. Block only if you charge for the first meeting.

cost, fees

Price searches come from people close to hiring. Keep them unless they never convert.

near me

A strong local signal for a firm. Never a negative.

Add the list to a shared negative keyword list and attach it to every Search, Shopping and Performance Max campaign. Phrase match is a safe default for single words.

Negatives do not match close variants, so the generator adds the plurals. Never add a negative for a search that has converted in the last year.

Then read your own search terms every week at first. A starting list catches the common cases; your report shows the ones that are yours.