Negative keywords for insurance brokers. People buying cover, not claiming it.

Insurance clicks are expensive, and people trying to reach their own insurer's claims line search in large numbers. Each of those clicks costs a broker the full price.

Ads on those searches can also run into Google's policies on misleading services, which the policy-sensitive searches check looks at.

These look like waste on most accounts. On some of yours they may be customers, so read your search terms before adding them.

quote

The core buying search. Never block it.

cheap

Price shoppers often buy. Keep unless they never convert.

renewal

People about to switch. Often worth keeping.

Add the list to a shared negative keyword list and attach it to every Search, Shopping and Performance Max campaign. Phrase match is a safe default for single words.

Negatives do not match close variants, so the generator adds the plurals. Never add a negative for a search that has converted in the last year.

Then read your own search terms every week at first. A starting list catches the common cases; your report shows the ones that are yours.