Negative keywords for hotels. Guests booking direct, not job seekers.

Hotel searches compete with booking sites and travel agencies for every click. Spending on job seekers and film titles leaves less to win the guests who would book direct.

Add the names of hotels you are not, if your brand campaign keeps matching them.

These look like waste on most accounts. On some of yours they may be customers, so read your search terms before adding them.

cheap, deals

Price-led guests often book. Keep unless your rates never match.

near

Searches near a landmark or venue are often perfect. Keep them.

booking.com, expedia

Brand searches for a site. Block them, unless you test showing as a direct option.

Add the list to a shared negative keyword list and attach it to every Search, Shopping and Performance Max campaign. Phrase match is a safe default for single words.

Negatives do not match close variants, so the generator adds the plurals. Never add a negative for a search that has converted in the last year.

Then read your own search terms every week at first. A starting list catches the common cases; your report shows the ones that are yours.