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Negative keywords for heating and cooling. Installs and call-outs, not manuals.

HVAC searches draw technicians in training, people hunting manuals and part numbers, and shoppers for portable fans. This list blocks them and keeps the searches that become jobs.

  • 29 negatives for this industry, plus the general groups.
Searches your business never sells to
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29 negative keywords

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  • "ac recharge kit"
  • "auto ac repair"
  • "car ac"
  • "car air conditioning"
  • "dehumidifier price"
  • "desk fan"
  • "desk fans"
  • "error code"
  • "error codes"
  • "hvac certification"
  • "hvac course"
  • "hvac courses"
  • "hvac job"
  • "hvac jobs"
  • "hvac school"
  • "hvac schools"
  • "hvac technician salary"
  • "portable air conditioner"
  • "portable air conditioners"
  • "refrigerant license"
  • "reset button"
  • "space heater"
  • "space heaters"
  • "thermostat manual"
  • "user manual"
  • "user manuals"
  • "window unit"
  • "window units"
  • "wiring diagram"

Check the list against your business before pasting it. Never add a negative for a search that has converted.

Oppy reads your own search terms every week and proposes the negatives your account needs, for your approval.Try it on your account

Why these searches cost you

Heating and cooling keywords are costly in peak season, exactly when manual hunters and portable fan shoppers are also searching. Blocking them protects the budget when it matters most.

Repairs and servicing are the business, so the general Repairs and parts group is left out.

Words to check before you block them

These look like waste on most accounts. On some of yours they may be customers, so read your search terms before adding them.

no heat, not cooling
Urgent breakdown searches. Keep them.
heat pump
High-value installs. Keep if you fit them.
boiler service
Recurring work. Block only if you do not service boilers.

How to use the list

Add the list to a shared negative keyword list and attach it to every Search, Shopping and Performance Max campaign. Phrase match is a safe default for single words.

Negatives do not match close variants, so the generator adds the plurals. Never add a negative for a search that has converted in the last year.

Then read your own search terms every week at first. A starting list catches the common cases; your report shows the ones that are yours.

Questions, answered.

Anything else? Ask Oppy in the product, or write to the team.

What negative keywords should an HVAC company use?

Training, manuals and error codes, portable units and fans, and car air conditioning. Keep breakdown, heat pump and servicing searches you can take.

Should HVAC companies block error code searches?

Mostly yes, but watch your terms: an error code search on a boiler you service can sometimes turn into a call-out.

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