Negative keywords for furniture stores. Buyers, not builders or browsers.

Furniture keywords are broad and visual, so they match plans, games and toy furniture as easily as real sofas. Shopping and Performance Max campaigns are especially exposed.

Add these negatives to the list attached to Performance Max, not only to Search.

These look like waste on most accounts. On some of yours they may be customers, so read your search terms before adding them.

cheap, sale

Price shoppers buy furniture. Keep unless your range never matches.

used

Block if you sell only new; the general group covers it.

delivery

A buying question. Keep it.

Add the list to a shared negative keyword list and attach it to every Search, Shopping and Performance Max campaign. Phrase match is a safe default for single words.

Negatives do not match close variants, so the generator adds the plurals. Never add a negative for a search that has converted in the last year.

Then read your own search terms every week at first. A starting list catches the common cases; your report shows the ones that are yours.